In September 2014, Portland, Oregon-based Top Level Design (TLD) won the right to operate the .design top-level domain after beating out six other applicants in a private auction. According to TLD's CEO Ray King, winning the auction was "very important" and one of the company's top priorities, evidenced by its name. He told Domain Name Wire, "Think of all the things that require design. Design permeates all aspects of culture.". design domain registrations became available to the general public on May 12, 2015. According to The Domains, more than 5,200 .design domains were registered on the first day of general availability.
CentralNic provides backend services through an exclusive distribution agreement and shares in the global revenues from .design domain names. Ben Crawford, CentralNic's CEO, said of the top-level domain, "It has impressive commercial potential, and it will be adopted more quickly than many other TLDs as it caters, among many other groups, to one of the best-informed professions on new Internet developments – website designers".
Thus "design" may be a substantive referring to a categorical abstraction of a created thing or things (the design of something), or a verb for the process of creation, as is made clear by grammatical context.
The terms "online" and "offline" have specific meanings in regard to computer technology and telecommunications in which "online" indicates a state of connectivity, while "offline" indicates a disconnected state. Common vernacular extended from their computing and telecommunication meanings and refers specifically to an Internet connection. Lastly, in the area of human interaction and conversation, discussions taking place during a business meeting are "online", while issues that do not concern all participants of the meeting should be "taken offline" — continued outside of the meeting.
In computer technology and telecommunication, online and offline are defined by Federal Standard 1037C. They are states or conditions of a "device or equipment" or of a "functional unit". To be considered online, one of the following may apply to a system: it is under the direct control of another device; it is under the direct control of the system with which it is associated; or it is available for immediate use on demand by the system without human intervention.
"Online" is a moderate up-tempo song whose lyrics satirize the online world, specifically MySpace. Here, the song's protagonist is a geek who lives at home with his parents, holds a job at the local Pizza Pitt pizzeria, and claims limited success in the dating world. Actually "five-foot-three and overweight", a fan of science fiction, and a mild asthmatic, the main character has an account on MySpace. There, he assumes a much more desirable personality: "Online, I'm out in Hollywood / I'm six-foot-five and I look damn good / I drive a Maserati / I'm a black-belt in karate / And I love a good glass of wine". Later in the song, he claims to live in Malibu, California, have a sexy, finely sculptured body, and pose for Calvin Klein Inc. and GQ. The fictitious alternate personalities make the geek claim that he is "so much cooler online". The album version of the song ends with a marching band playing the melody of the chorus, a reference to an earlier line where the protagonist claims to play tuba in a marching band.